With more people turning to bus travel to make their way between major Texas cities, a new app-based service is planning to roll out across the state next week.
Shofur founder Amir Harris wants to change the experience of traveling by bus, by taking a technology first approach.
"We provide a premium service at the price of a service like Megabus," Harris said. "We've made the bus model a lot more efficient, a lot more transparent and a lot safer."
Inside an eye-catching green and black motorcoach, people will find 55 comfortable clean seats, footrests, TV monitors and more.
"One of the functionalities that our app has, it tracks driver's hours so it ensures drivers don't exceed federal safety compliances," Harris said.
The company launched in 2013 and partners with over 400 local bus companies who provide services across the U.S. Starting Aug. 15, Shofur's buses will travel between Austin, Waco, Dallas, Houston and San Antonio.
Shofur COO Merrick Levy believes the short bus trips will appeal to not only business people, but college students as well.
"It's a little too far to drive but a little too close to fly," he said. "People who don't want to put miles on their car or spend $30 to $40 to travel from Austin to Houston or Austin to Dallas for example it will be a great service for them."
Each bus is equipped with WiFi, charging stations at each seat and seat belts. An average ticket costs about $30.
When it comes to Shofur's safety record, having traveled millions of miles in the past year, there have not been any accidents reported to date.
"It's going to be a huge market, and we think there's a lot of early adopters who are definitely going to use our service especially in Austin it's a very tech-friendly city," Levy said.
Shofur's Austin pickup and drop off point is at 35 Brazos Street, near the Raddison Hotel downtown.
Since Shofur is technology based, people can't just walk up and buy a ticket, nor does the company take cash. Riders must have the app, web access and a credit card to use Shofur.
Go here to learn more about Shofur and where they operate.