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What 'Small Business Saturday' means for Austin businesses

Small Business Saturday is tomorrow and most people probably know about the trend, but what does this actually mean for local businesses?

AUSTIN — The big stores are the main focus of Black Friday, but the small stores are ready for some attention. Small Business Saturday is their time to shine.

Stores like League of Rebels, Toy Joy, Uncommon Objects and Monkey See Monkey Do all are ready for the day where you're supposed to shop at small local businesses.


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Depending on who you ask, they'll tell you the best part of shopping small is knowing your shop owners or getting the real customer attention. But all the workers at the shops agree people shopping small is the only way they can continue to provide you with the best service.

"It's important that locals support us," Musa Ato, owner and founder of League of Rebels, said. "That's how we survive, that's how we get to stay here and it helps a lot."

"It's so important for our community. The things that make Austin amazing are all the small business so continuing to support those versus some of the other generic names that you find just to keep the city so vibrant," Robby Pettianato, manager of Toy Joy, said.

Mayor Steve Adler also supported the local businesses on Saturday. He said that without the small businesses in Austin, the economy and the community would not be the same.

"Well, Small Business Saturday is really important, it's the time when we can recognize the small businesses in our city," Mayor Adler said. "We have a couple hundred-thousand people in our city that work in small businesses. It's really the economic engine that makes our city work."