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Austin's Deep Eddy Ruby Red reaches new heights with Southwest Airlines

Austin's Deep Eddy Ruby Red is now an in-flight option on Southwest Airlines flights.
Credit: Deep Eddy

Deep Eddy Vodka has been cleared for take off.

The fastest-growing, American-made straight vodka announced a partnership Thursday with Southwest Airlines, which is now offering Deep Eddy Ruby Red along with Deep Eddy Vodka as an in-flight beverage offering beginning on March 1.

Deep Eddy and Southwest partnered in September, paving the way for Deep Eddy Ruby Red, the brand's highest-selling flavor made with all-natural grapefruit juice, to join in on the fun.

“Deep Eddy Vodka was created to bring people together in carefree, good times and we are thrilled for more fun opportunities to do just that,” said John Scarborough, president of Deep Eddy Vodka. “We look forward to continuing this partnership with Southwest in the skies to create moments that bring people together.”

Since launching in 2010, Deep Eddy has grown to more than 1 million cases of its 10 times column-distilled vodka that is gluten free and uses natural ingredients.

“Southwest Airlines is thrilled to add another product from the Deep Eddy family to our onboard drink offerings,” said Steven Murtoff, senior director of inflight operations onboard experience and policy for Southwest Airlines. “We are committed to providing our customers the best onboard experience, and our beverage menu just got sweeter with the addition of Deep Eddy Ruby Red vodka.”

Passengers will be able to purchase Deep Eddy Vodka or Deep Eddy Ruby Red for $7 with a major credit or debit card, or any valid Southwest drink coupon in its cashless cabins.

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