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H-E-B opens first multi-story store at Lake Austin

The new location includes a True Texas BBQ restaurant, which was named the best barbeque chain by Texas Monthly.

AUSTIN, Texas — "Here, everything is better." In Lake Austin, H-E-B is aiming to live up to that slogan with the company's first multi-story store in Austin.

On Feb. 15, H-E-B opened the new Lake Austin location near the University of Texas at Austin campus. This new location, at 2652 Lake Austin Blvd., is the grocery chain's first-ever multi-level store in the Austin area. 

Customers were greeted with sounds from the Lake Travis Fiddlers performing on the second level. 

Included in the highly anticipated building are a two-story porch, a True Texas BBQ restaurant, a full bar with indoor and outdoor seating, a coffee shop with specialty coffee and pastries and a SouthFlo Pizza restaurant. 

"We have hundreds of open positions that anyone is welcome to apply to and join the H-E-B family," said Johnny Mojica, public affairs manager at H-E-B. 

In addition to the newly added features to make this new location unique, the Lake Austin store will also provide customers the same services that H-E-B regulars know and love, including H-E-B Curbside and Home Delivery. The service allows residents to shop, pay for and receive their groceries without entering the store. 

"We chose this location because it was centrally located and we wanted to be able to provide an H-E-B store closer to downtown and also for tourists that are joining Austin for the first time. We wanted to make sure we brought in all our bells and whistles for the community," Mojica said.

The store officially opened at 6 a.m. Wednesday, and there was already a line of 30 people forming outside of the store! 

Boomtown is KVUE's series covering the explosive growth in Central Texas. For more Boomtown stories, head to KVUE.com/Boomtown.

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