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Anheauser-Busch reportedly opening marketing hub in Austin

The Austin office will reportedly open downtown this fall, with plans to start with a team of 20 employees for the first year.

AUSTIN, Texas — Anheuser-Busch, the St. Louis-based beer giant behind brands like Budweiser and Michelob Ultra, is opening a marketing hub in Austin, according to a report from KVUE's media partners at the Austin American-Statesman.

The Statesman reports that Anheuser-Busch has chosen Austin as one of four cities for what it calls "regional consumer hubs" for marketing efforts. The other hubs will be Los Angeles, Miami and St. Louis.

Marcel Marcondes, Anheuser-Busch's chief marketing officer, told the Statesman that the Austin office will open downtown this fall, with plans to start with a team of 20 employees in the first year. The office will consist of a mix of existing employees and new hires.

"These new hubs will give us a great advantage in two ways," Marcondes told the Statesman. "First, it helps us get even closer to consumers by unlocking deeper insights into local consumer tastes and preferences. And second, the new offices have the added benefit of increasing flexibility and opportunity for our teams and allowing us to hire more local talent."

Anheuser-Busch will maintain its central marketing site in New York, but Marcondes said the new hubs will allow the company to better connect with customers. He told the Statesman that Austin fits with the company's new marketing strategy.

"Austin was a natural choice for a regional consumer hub because it’s a growing community that’s brimming with local talent, and already well known as a tech and innovation center of excellence," he said.

Read the Statesman's full report.

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