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Do it for the 'gram | Austin construction worker goes viral after making 'influencer' Instagram

Omar Madani has gained hundreds of thousands of followers just this week.

AUSTIN, Texas — One Austin man has gone viral on social media after making an "influencer" Instagram page – even though he's "just a construction guy."

Originally, KVUE reported that construction worker Omar Madani made the Instagram @justaconstructionguy after learning from his daughter what an influencer is and taking on the challenge to become one himself.

On Thursday, a PR firm informed KVUE that the account started out as a small project for their client, Cuvee Coffee, who wanted an influencer to advertise their product. The firm couldn't find one that fit the bill, so they asked their friend, Madani, to help. 

Now, Madani has risen to Internet fame with hundreds of thousands of followers.

Almost all of his 'grams feature him enjoying coffee and food, and he adds clever captions to them, often poking fun at his amateur influencer status.


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If you're out of the loop, an influencer is someone who affects or changes the way that other people behave. For example, through their use of social media. 

Many followers have responded positively to Madani's feed, calling him their favorite influencer. 

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