Here's why IKEA wants women to pee on their ad

The outrageous ad is generating buzz on Twitter.

To pee, or not to pee? That's the question posed by furniture company IKEA in a new head-turning advertisement.

The advertisement reads "peeing on this ad may change your life."

The page doubles as a pregnancy test, and IKEA says pregnant women that urinate on it will get a discount on a baby crib, according to Buzz60's Tony Spitz.

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The reactions on Twitter ranged from amused to confused to a wee bit pee-ved.