Amazon writes another chapter in Austin with debut of new bookstore in the Domain

At every Amazon Books store, items available for sale are "curated" by Amazon employees from among highly rated, top-selling, or new offerings.

CULTUREMAP -- E-commerce giant Amazon is turning a page in Austin with the March 6 opening of an Amazon Books at Domain Northside — the first of its kind in Central Texas.

“As a physical extension of Amazon.com, Amazon Books integrates the benefits of offline and online shopping to help customers discover books and devices they’ll love,” the company said in a release. Located at 11700 Rock Rose Ave. in Domain Northside, this marks the fourteenth location of Amazon Books.

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The Domain area is a familiar place for Amazon. In addition to its corporate office, Amazon Books store is a short walk from the Domain's Whole Foods Market location. Seattle-based Amazon bought Austin's Whole Foods last year. On top of that, an office development across from Domain Northside is a potential site for Amazon’s second headquarters, dubbed HQ2. Austin is also one of 20 finalists for the $5 billion HQ2 project.

At every Amazon Books store, items available for sale are “curated” by Amazon employees from among highly rated, top-selling, or new offerings.

Read the full story on CultureMap Austin, here.