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  • JCPenney creates viral Super Bowl sensationadd to reading list  

    Posted on February 3, 2014 at 9:14 PM

    Updated Monday, Feb 3 at 11:22 PM

    Rather than spending big league money to advertise, the beleaguered department store chain opted to try to steal the spotlight by live-tweeting the football game with misspellings aplenty, like "toughdown Seadwaks."

    By JASON WHEELER
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