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  • Bloomberg Business Report: Mattel teams up with momsadd to reading list  

    Posted on February 22, 2013 at 6:42 AM

    Updated Friday, Feb 22 at 8:14 AM

    Mattel's hot wheels, matchbox cars and Tyco products are a billion dollar a year business for the toymaker. Now, the company is teaming up with moms to give them a better understanding of boy toys.

    By Jane King
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