Bloomberg Business Report: Mattel teams up with moms

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by Jane King

Bloomberg

Posted on February 22, 2013 at 6:42 AM

Updated Friday, Feb 22 at 8:14 AM

Mattel's hot wheels, matchbox cars and Tyco products are a billion dollar a year business for the toymaker. 

As Jane King reports in this Bloomberg Business Report, the company is teaming up with moms to give them a better understanding of boy toys.

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