Nine days of music, film and interactive shows begin Friday as thousands of artists and tourists descend on Austin for the 24th annual SXSW Festival.
The festival draws in hundreds of thousands of artists from across the world -- and the tourists who want to keep track.
It showcases both musical unknowns and popular acts -- independent films and films that go on to make it big in the box office.
Then there's the interactive show that brings out all the emerging technology.
The film and interactive part of the festival starts Friday.
The music portion begins next Wednesday the 17th and runs through the 21st.
For more information visit www.sxsw.com.