PHOENIX -- "Luxury for less" is taking on a whole new meaning in the car world these days.
There's a new market for luxury cars. Trouble is, the people who want the luxury name, don't necessarily want to pay the "luxury" price.
Super Bowl ads this year cemented a new segment in the car industry. Now luxury dealers are targeting younger and younger people with cars they might actually be able to afford.
Car expert Jim Prueter of Triple A talked about the trend.
"Would you drive a Mercedes for under $30K, one that looks terrific, or would you get a Camry?" Prueter asked. "I think I know what I would choose."
And the lower price doesn't mean the car is stripped down.
"You're not going to get all the high-end technology," he said. "But you're going to get a really nice car for the money."
But the new low-end luxury buyers want more than just a name. The coolness factor can still make or break even a luxury car.
"They do want the technology, and they like the prestige of driving a BMW or a Cadillac," Prueter said. "This market, the 30 to 40 year olds, they're not going to want to spend $40K because they can't," Prueter said. "But they parents, they're boomers; they can."
If you want more information on the $30K luxury car market you can check out reviews on many of the cars on the AAA website.