Target, UNICEF selling fitness bands to fight malnutrition

Target, UNICEF selling fitness bands to fight malnutrition

MINNEAPOLIS – UNICEF and Target announced a deal Tuesday to sell fitness bands for children with a goal of doing good.

The UNICEF Kid Power program is promoting fitness with the bands that are part pedometer and part accelerometer.

For every 2,400 steps a child wearing the band takes, they get one point on the Kid Power app.

"The more a kid moves, the more points they earn and the more food packets that get delivered to malnourished kids who need them most," said a video on UNICEF's website.

UNICEF said 50 million children around the world suffer from malnutrition. The band is being called the world's first "wearable for good," giving kids the power to get active and save lives.

Target said on its website that it will donate $10 to the U.S. Fund for UNICEF for every $40 band sold in stores and online. They will be available in stores in late November.

Go here to learn more about the UNICEF Kid Power program.


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