AUSTIN -- In the heated GOP runoff between incumbent Lt. Gov. David Dewhurst and state Sen. Dan Patrick, the attacks have gone from brutal to blistering -- to downright bizarre.

The latest Internet video from Dewhurst's campaign features a doctored image of his challenger made to lip-sync a parody attack to the tune of Let It Go from the Disney movie Frozen. Although the video rehashes well-traveled attacks based on Patrick's name change, early financial difficulties and career as a broadcast personality, the musical satire is a new approach.

In just two days, the video has been viewed more times (closing in on 38,000 views as of Friday afternoon) than every other video uploaded to the Dewhurst campaign's YouTube channel this year combined. The Internet has quickly taken notice -- and not necessarily in a good way. The headline at Slate dubbed the video the strangest attack ad of the year, while The Wire declared the lieutenant governor race an absurdist experiment in bitterness.

The video debuted just hours after a Wednesday hosted by Dallas/Fort Worth sister station WFAA that began with a clash over a previous ad by Dewhurst's campaign. Broadcasts of the ad, featuring a shirtless photos of Patrick, were eventually discontinued by the Dewhurst campaign after Patrick's campaign pointed out the photos were taken from a charity auction benefiting disabled children.

He had to pull down the last ad last week, and I think it really goes to judgment and character, Patrick said during Wednesday's debate. The 45-minute televised contest was acrimonious from start to finish, with each candidate accusing the other of deceitful attacks.

This goes to whether or not this man is fit to be your lieutenant governor, and I submit he is not, Dewhurst said after disputing one claim. Because this man continually lies.

After leveling such serious charges, each was asked afterward whether -- if defeated in the runoff -- they would vote for their opponent in the November general election.

I'm not going to vote for a Democrat. I'm not going to vote for a libertarian, answered Patrick. Yes, of course.

That's a hypothetical question because I plan on winning on May 27, Dewhurst responded. Asked whether he still planned on voting a straight Republican ticket in November, Dewhurst replied, Absolutely.

Despite the Internet attention generated by the Dewhurst campaign video, the contest will be decided by relatively few. In a state of 26 million people, just 1.1 million voted in the 2012 runoff for the Republican nomination for U.S. Senate between Dewhurst and Ted Cruz. The turnout consisted of just 8.5 percent of registered voters, 6.1 percent of the voting age population -- and roughly 4 percent of the total population.

On the same day defeated lieutenant governor candidate and Texas Land Commissioner Jerry Patterson released the top ten reasons Jerry Patterson is not endorsing Dan Patrick, the Patrick campaign rolled out a new Internet video citing the top ten reasons to give Dewhurst the boot.

The runoff between the two opponents is May 27, with early voting May 19-23. The winner will face Democratic state Sen. Leticia Van de Putte in November.

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