Since 1929, Texas and Oklahoma have met in Dallas at the Cotton Bowl on the State Fairgrounds.
To say it's a special rivalry and game is an understatement.
"It's one of the most storied rivalries in college football. If not the most", said Texas head coach Tom Herman.
It's definitely a unique experience for everyone involved. OU head coach, Lincoln Riley will experience it for the first time as a head coach, but has experienced two as an assistant coach for Oklahoma.
"It is different. A different vibe, a different atmosphere, and it's a a great game", said Riley
There truly isn't enough adjectives to describe everything involved in this game, the Red River Rivalry.
Every player who has had the privilege of playing in this game will agree, including Texas linebacker, Malik Jefferson. "It's something you can't describe, you have to experience it on your own"
True statement, you have to experience at least once to truly understand. There's constant energy throughout the game."Everyone is standing and all you hear is crowd noise all game", said Jefferson.
But, the ultimate experience occurs in the Cotton Bowl tunnel. It's a long down hill tunnel from the lockerrooms to the field. That is where a lot of words are exchanged between the Longhorns and Sooners. Not to mention, the tunnel is on the end of the field where Sooner fans occupy above the tunnel.
The second best experience has to be the arrival of the teams navigating by bus through the State Fairgrounds. Interesting moments are observed and I'm not talking about the long lines for Fletcher's Corny Dogs.
Just ask, Texas linebacker, Naashon Hughes, "I definitely say the trash talking starts by the fans on the state fairgrounds".
That is a true statement.. in fact, Naashon Hughes vividly recalls an experience his freshman year when he and the Longhorns had to walk through some rabid Sooner fans en route to their lockerroom.
"I'm thinking why did they have us walk through here", said Hughes.
But, it only intensifies closer to game time inside of this historic arena..
"You can see fans chirping back and forth. I'm thinking that's enough space to do something. There might be a fight out there. I love that about the game".
Essentially.. there's not a lot of expressed between the two fan bases or the players on the field..
Texas receiver, Collin Johnson said the key is to block it all out and focus on OU and the game.
"Don't focus on the trash talk or crowd, just focus on your teammates and not letting them down", said Johnson.
Because, losing this game is something you have to live with for an entire year.
To the victor, bragging rights and that Golden Hat trophy.
© 2017 KVUE-TV