Posted on August 22, 2012 at 6:08 AM
Thursday, Aug 23 at 12:52 PM
AUSTIN -- Austin businesses are bracing for Formula 1 crowds.
On Wednesday the city of Austin will host one of two planned workshops for businesses. It’s intended to help prepare them for the estimated 300,000 visitors.
City officials say the traffic, road closures and a densely populated downtown area will impact everyone come race weekend in mid-November, but businesses can profit from the ‘mayhem.’
In the city-sponsored workshops, businesses will learn about event schedules and fan activities as well as transportation and traffic management plans. The city will also release tips to serving global consumers and potential changes to normal business operations.
The closest Austin has been to hosting a crowd of this magnitude is with the South by Southwest Festival. Recent numbers show an estimated 250,000 people visited Austin during SXSW.
“It might be overload. I know during South by [Southwest], we had all of our staff here because it’s a small bar and we don’t have that many people so it was kinda crazy,” said one bar employee. “It’s good for the owner, obviously, you know as long as the numbers are up. It’s always a good thing.”
It’s estimated Formula 1 could bring in millions of dollars in taxes to Central Texas.
The city’s next workshop is scheduled from 8 a.m. to 9:45 a.m. on Aug. 28 in council chambers at City Hall.
Companies that participate will receive a window decal for their storefront that reads. “Texas Charm, Global Appeal."