The importance of early breast cancer detection is a message that doesn't always reach women in low-income neighborhoods. Now a new incentive is being used to recruit volunteers to help spread the word about mammograms.

Whether in Vietnamese or English, a new breast cancer awareness campaign is drawing a lot of interest from the women who live at the low-income housing complex.

Ashley Perez, the Property Manager of the Santa Maria Housing complex, says the women are asking, "When is it? Where do they sign up? So even though it just started a month ago, it's been awesome."

The women asking questions are those who usually don't know much about the importance of early breast cancer detection. Nor can they afford a mammogram.

Julie Dye is a Board Member with the Susan G. Komen For The Cure.

"Well what we know is that many of these women are single mothers, don't have a lot of money and they're just trying to take care of their children first and foremost and often time their health is a very low priority," Dye said.

Now the Susan G Komen For The Cure and the American Housing Foundation are working together to recruit women to spread the word among other women in low income neighborhoods.

"I've been hearing that everything here for health assistance is so expensive and that was exciting because I am poor myself. And I wanted that for other people as I wanted for me," said Yehannys Negrin.

A Cuban immigrant, Negrin is paid to spread the word. There are also seven women chosen and trained to serve as volunteers under the WISE women project. The volunteers receive a unique incentive.

"These WISE women, they can get between $520 and $650 free rent here. So they don't have to pay rent for a year", explained Perez.

WISE women will be going door-to-door talking to their neighbors. The goal is to reach African-American, Hispanic and Vietnamese women and teach them about breast health and the importance of early detection.

The goal of the WISE women project is to reach 2,000 low income women this year.