AUSTIN -- The education portion of SXSW is attracting teachers, inventors and policy makers from all over the world.
The four-day event started Monday at the Austin Convention Center and the Hilton Austin hotel downtown. The festival started in 2011 and has grown from 800 attendees to nearly 5,000 this year.
Companies from as far away as Norway and the UK are showcasing the most cutting edge classroom technology. Among the businesses -- an education company called School Yourself based on the East Coast.
"We are a start-up. We're about a year old, and we make interactive math textbooks," said School Yourself CEO, Zachary Wissner-Gross. "Our books are incredibly interactive. The user on average is touching the book or interacting in some way every minute."
The education portion includes opportunities for collaboration and conversation among the top leaders in education. It offers dozens of sessions in a wide variety of topics.
"The ways we've done it with the chalkboard and the whiteboard isn't going to keep their interest," said Victoria ISD instructional technologist Linda Dueser. "To keep their interest and keep them engaged, we have to move forward with technology. "
The education portion of SXSW wraps up Thursday. Interactive and Film begin on Friday.
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