BOISE, Idaho -- Would it surprise you to learn that most Facebook fans of the NFL in Boise, Meridian, and Nampa regularly cheer on the Dallas Cowboys?
How about this: Boise County fans typically support the Green Bay Packers, while those in nearby Custer County cheer for the Seahawks -- at least on Facebook.
North Idaho -- that's typically Seahawks territory, and it's clearly shown by the data wizards employed by Facebook CEO Mark Zuckerberg.
What about all those Denver Bronco fans in Idaho?
According to Facebook, they're the majority only in Oneida County, where the biggest town is Malad City: population 2,095.
HOW'D THEY DO THAT?
Data analysts say 35 million Facebook fans have 'liked' NFL fan pages. When they do so, those fans basically create a digital data trail spread across the web. Analysts followed the trail using a complex set of digital tools called Data Driven Documents.
Facebook even tracked the number of fans that multiply after a team wins or loses, and in playoff games too.
During the initial stages of the NFL playoffs, Facebook's data showed Idaho's team allegiances split between the Packers, Seahawks, Broncos, and 49ers.
Initial playoff data
While it might be obvious that most NFL fans in Idaho football cheered for the San Francisco 49ers in the final round of the playoffs, according to Facebook, Ada County resoundingly supported the New England Patriots (49ers QB Colin Kaepernick did play for the Nevada Wolf Pack back in 2010 when the team ruined Boise State's chances at busting the BCS).
Could that be proof of a longstanding grudge?
SUPPORTING SAN FRANCISCO
However, when it comes to Superbowl Sunday, the data shows Idaho Facebook fans are almost completely dedicated to one team.
They'll be liking, sharing, commenting, and supporting the San Francisco 49ers.