AUSTIN -- Crews at Coppertank Events Center in downtown Austin are prepping for perhaps the biggest event of SXSW: Justin Timberlake's first performance since releasing his new album on Tuesday.
Bob Woody, who owns Coppertank, tells KVUE they are prepared for Saturday night’s crowd with more security than any other event this week.
“We've hired an inordinate amount of police officers, which I'm happy to have, and I've also hired a crazy high number of security guards,” said Woody.
Austin police supply the off-duty officers to work large shows at SXSW.
"Any big name that comes to town is going to typically draw people, and you have to be concerned with that,” said Sgt. Jeff Crawford with APD.
The security for stars like Justin Timberlake and Prince is high because these shows get so much exposure.
“This is THE show, along with Prince, of which we’re also involved” said Woody.
Woody tells KVUE Prince's show at La Zona Rosa Saturday night will be an easier event for security than Timberlake’s.
“La Zona lends itself really well to an easy show and it's very formidable because they do it all the time. We (Coppertank) on the other hand, when we get a big show like this; we really have to build out into the street."
However, Woody said when it comes to hosting the biggest show for SXSW, they are covering every angle.
“We go ahead and throw in a whole bunch of security and a few firemen, and sprinkle in a little vodka and some beer and we have a wonderful party."
Also here for the party is actor Pauly Shore. KVUE asked Shore which show he would watch: Prince or Justin Timberlake.
“No comment! They could both be watching, and then if I say the other one than I won't be allowed into their shows,” Shore laughed.
Timberlake’s show is exclusive to Friends of MySpace and SXSW badge holders. Prince’s show is also private but open to Samsung Galaxy owners.