AUSTIN - By the time the Labor Day weekend is over, the University Co-op on Guadalupe Street expects to make some $250,000 in University of Texas merchandise sales.
Saturday was Game Day Eve, the day before the Longhorns take on Notre Dame and the Fighting Irish at DKR Texas Memorial Stadium.
Saturday is the second most profitable day of the year for the Co-op. Sunday is the first.
"We believe it's going to be out of control," Leslie Smith with the Co-op told KVUE.
One reason, Smith said, is UT taking on Notre Dame. And, it’s the first game of the football season.
The match up brought Canadian Jordan Wright to Austin. He decided to spend his 25th birthday in Longhorn Country. But first, he has to learn a few things.
"From Canada, we think Bevo is the cow but apparently that's like an insult. You got to call it a Longhorn right? We thought it was a big cow or bull," Jordan said.
Now that's what we call a big pile of cow patty, Jordan.
"Some people who are coming in from out of town do not know that Bevo is not a cow but we're schooling them here...This is an historic game, so we're super excited. People are coming in from all over the country, all over the world to witness this match up and its Game Day in Austin which there is nothing more fun than that," said Smith.
All kidding aside, Wright and his family were excited to visit Longhorn Nation.
"I think it's going to be a pretty awesome atmosphere. I know they love their football in Texas and I hope we get to witness some of that, some of their passion for the school, the state, the sport," said Wright.
Michael Chapski and his family came from Chicago. The family of four all decked out in green and blue. But it turns out, Sunday is the only day they'll root for the Fighting Irish. That's because Chapski got his undergrad degree from Notre Dame. And his masters and law degrees from UT.
"Texas, absolutely," said Chapski.
"You'd be surprised how many people that come in wearing their Irish but they go out with a bag full of Longhorn," said Smith.
Sitting in the middle of what's called the Drag, the University Co-op has been serving the 40 acres for 120 years. What's not well known is that the Coop is a charity. So all the money that it takes in ends up benefiting the students, faculty and staff at the University of Texas.
The Co-op expects to see between 15 and 20 thousand customers this holiday weekend, selling between 8,000 and 10,000 men's tee shirts and 6,000 polos.
(© 2016 KVUE)