Here’s an idea that actually saw the light of day: Appropriate Black Lives Matter marches across the U.S., add in Kendall Jenner pulling off a blonde wig to join in on the fun and break the race barrier by having the model hand a cop dressed in riot gear a soothing can of corporate cola. The crowd cheers!
That was the ad released by Pepsi on Tuesday, and Twitter quickly took the giant beverage company to task.
I've been studying commercials for 30 years. Kendall's Pepsi ad is legitimately the worst one I've ever seen.— Joseph Kahn (@JosephKahn) April 4, 2017
That Pepsi ad is dumb enough to fascinate me. Like, SO MANY PEOPLE have to have thought that was a good idea.— Linda Holmes (@nprmonkeysee) April 4, 2017
It's notable that a frame of Jenner facing off with a police officer seems to mimic the iconic photo of Black Lives Matter protester Leshia Evans being arrested.
if only she'd given them a pepsi pic.twitter.com/rVM8jkJrG4— darkwing duck fan (@vmochama) April 4, 2017
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