AUSTIN - If you plan on getting a real Christmas tree this year, you better hurry!
The National Christmas Tree Association reports not only are there fewer trees, but they're more expensive.
Still, for many, finding a tree is a treasured Christmas tradition.
"We usually go the first day after Thanksgiving," Patrick Duke said.
"Ever since I can even remember, before Christmas, we always came to Papa Noel," Malcolm Harvin-Conner said. "If I don't go, it just doesn't really feel like the holidays."
Inside Jimmy Coan's workshop, you won't find presents. Instead, there's dozens of Fraiser and Noble Firs at Papa Noel being prepped and pruned for people who feel more like family than customers.
"We've been in Austin since 1981," Coan said.
This year, Coan had to pay more for his trees because of the shortage.
"Prices on the wholesale market have just gone through the roof," Coan said. "However, we as a small farm sensitive to people who are trying to afford Christmas, have sucked up most of the difference."
Coan said this year's shortage can be linked back to the Great Recession.
"It started back in 2008," Coan said. "The market got tight and demand for Christmas trees lessened, so fewer trees went into the ground nine years ago."
Since each tree takes about ten years to grow, we're just now seeing a shortage that's driving up prices.
The National Christmas Tree Association says expect to pay anywhere from 5 to 10 percent more for your tree this year.
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