AUSTIN -- Good news for music and film fans. South by Southwest wristbands went on sale at 10 a.m. Thursday.
This year's festival runs from March 7 through March 16. Badges can set you back from $600 to more than $1,400.
The annual event started back in 1987 and brings millions of dollars to the Austin economy.
SXSW is also asking for volunteers. Click here for more information.