CultureMap Austin -- Practically everywhere you turn, you see — or smell — a food truck in Austin. Austin’s food truck movement has spawned the Austin Food Trailer Alliance and has generated heaps of media coverage. The food truck sector even has become a selling point for Austin tourism.
“What started in the early ’90s as a not-so-humble hot-dog stand has blossomed into a citywide movement,” according to the Austin Convention & Visitors Bureau. “All over town, chefs are eschewing sit-down establishments and serving inexpensive, unpretentious cuisine whipped up in the back of refurbished Airstreams and concession trailers.”
The food truck scene in Austin is so hot, in fact, that Food Network is scouring the city to find would-be food truck entrepreneurs for a new TV show called Food Truck Face Off.
Casting professional Brad Burton said he’s seeking eight “dynamic duos” in Austin who’ve never owned a food truck or restaurant. Those duos could include home chefs, line cooks, foodies, bakers or recent culinary school grads.
“The teams should be duos with great chemistry and a shared desire to co-own their very first food truck,” according to a casting notice for the show.
Four teams will square off in each of two Austin episodes. The prize? A one-year lease on a customized food truck.