AUSTIN -- An insensitive post on Facebook that's gone viral is triggering backlash against an Austin restaurant.
It was a posting on a personal Facebook page using expletives and expressing a lack of concern for the children killed in Newtown, Connecticut.
Various media organizations across the country published the post on Eddie Nimibutr's Facebook page, labeling him the owner of Thai Noodle House on Guadalupe.
The post on Nimibutr's Facebook page appeared Friday following the shootings. In part it said, "I'm failing to give a damn bout the CT shootings. I don't care if a bunch of white kids got killed." His original post also said, "When kids from minority groups get shot, nobody cares."
The Thai Noodle House now faces backlash. On it's Yelp page, most of the 216 reviews aren't commenting on food. One even threatens a boycott.
While several online sites refer to Eddie as the owner, KVUE's check of records indicates otherwise.
The City Health Department lists Suthamath Childers as the business owner. Their records also show Suekanya Nimibutr named as a responsible party for the restaurant. A photograph in their files shows Suekanya is a woman.
Workers inside the restaurant told KVUE the person who made the post was told to keep away, and that he isn't the owner. However, they said they didn't know the name of the owner.
On Facebook Tuesday morning an apology was made. In part it said, "I am beyond myself with this firestorm. I am truly sorry for the pain I have caused and the things I have said."
"When you publish anything on Facebook, Twitter or any social platform, it's really free game, and you will be judged," said local social media marketer Andre McKay. McKay currently works with Social Gravy PR.
McKay says in this day of screen capture, you can't take back what you say. He continued, "that content is no longer yours."
Nimibutr took down his comment, but it remains all over the Web. In the apology, he says he only meant to start a conversation about acts of violence around the world.
Following the apology, Nimibutr's personal Facebook page has been taken down. However, someone has created another Facebook page titled "Boycott Thai Noodle House and demand apology from Eddie Nimibutr."
The restaurant was open Tuesday, and KVUE was told it plans to remain open.