AUSTIN -- Texas is a major player when it comes to giving the world great actors, feature films and television shows.
This year's 14th annual Texas Film Awards showcases some of the best the Lone Star State has to offer.
Inside a screening room at Austin Studios, the Austin Film Society announced which Texans are being honored for their work in TV and movies.
"This is a very exciting time of year for us," said Holly Herrick, artistic director for the Austin Film Society. "Texas has made major contributions to film and television through the talent that have grown up here and made films here."
This year's Rising Star Award will go to Austin's own Amber Heard, who starred in "Machete Kills." Upcoming movies have her featured alongside Kevin Costner and Billy Bob Thornton.
Country music star Mac Davis will receive the award for best soundtrack.
Louis Black, who founded the Austin Chronicle and SXSW Film Festival, will earn the Lifetime Achievement award.
Director Robert Rodriguez will accept the Star of Texas award for his film, From Dusk Till Dawn.
Other honorees include award-winning filmmaker David Gordon Green, director of "Pineapple Express" and the upcoming film "Joe" starring Nicolas Cage.
Danny McBride, the star of Eastbound and Down, will also make an appearance, as will the legendary Priscilla Presley.
Organizers say the red carpet and award gala they put on each year is more than just a way to say good job.
"The artists who come to be honored are helping us raise money that goes back into our AFS grant," said Herrick. "The AFS grant goes to emerging film makers, so it's all a cycle of giving back here in Austin."
All proceeds from the gala go toward supporting and discovering the next generation of talented Texas filmmakers and artists.
The awards ceremony is set for March 6 at Austin Studios. Actor Luke Wilson will emcee the event.
Last year, state lawmakers voted to set aside $95 million for a program that offers incentives to lure productions to Texas. It's the most money the state has ever committed to its TV and film incentive program.