Austin DJs' investment a hit on ABC's "Shark Tank"


by QUITA CULPEPPER / KVUE News and Photojournalist JOHN GUSKY

Posted on January 3, 2013 at 7:00 PM

Updated Saturday, Jan 5 at 12:16 PM

AUSTIN -- The latest episode of ABC’s hit show "Shark Tank" has an Austin connection. Two popular local radio DJs invested tens of thousands of dollars in a quirky invention called the Game Face, which is a facial tattoo.

On January 4, Texan Doug Marshall showed Game Face to the show's group of potential investors, cut-throat business moguls who have the potential to make or break a product.

According to episode summaries on the "Shark Tank" website, Investors Mark Cuban, also owner of the NBA's Dallas Mavericks, and Lori Greiner agreed to give Marshall a $450,000 investment for a 35% stake in the product. That includes a 10% royalty until they get their money back. The investment includes an $80,000 annual salary for Marshall.

KLBJ FM DJs Dale Dudley and Bob Fonseca had been hoping Marshall's idea was a hit because they've got money on the line.

“We joke and call it 'face sticker' 'cause it makes our friend very mad,” Dudley said. “Bob and I own four percent.”

“Four percent of nothing,” Fonseca added.

Doug Marshall is Dudley's best friend. Five years ago he convinced the pair to buy shares in The Game Face Company.

“It was a pretty good chunk of change,” Dudley said. “We thought, 'Well this will be fun. We'll let it ride,' and it's been nothing but a frustration.”

“I was sold when he told me it had military application," Fonseca said, "Because he said soldiers go out and sometimes they have to put camouflage on their face, so why not just put a camouflage sticker? Was it the Bulgarian Army that showed interest?” he asked.

“Never happened,” Dudley answered. “The Bulgarian Army passed. They looked at it and passed.”

Click here for more information about The Game Face Company.