Expectant mothers are getting a new tool to help keep themselves and their babies healthy: pregnancy tips sent directly to their cell phones.
The so-called text4baby campaign is the first free, health education program in the U.S. to harness the reach of mobile phones. Wireless carriers including AT&T, Verizon and Sprint have agreed to waive all fees for receiving the texts.Organizers say texting is an effective means of delivering wellness tips because 90 percent of people in the U.S. have cell phones.
Under the new service, mothers-to-be who text "BABY" to 511411 will receive weekly text messages, timed to their due date or their baby's birth date. The messages, which have been vetted by government and nonprofit health experts, deal with nutrition, immunization and birth defect prevention, among other topics. The messages will continue through the baby's first birthday.
Organizers hope the effort can curb premature births, which can be caused by poor nutrition, excessive stress, smoking and drinking alcohol. About 500,000 babies are born prematurely in the U.S. each year, and 28,000 infants die before their first birthday.
