Soda sales drop to lowest level in 17 years

Soda sales drop to lowest level in 17 years

Credit: Getty Images

NEW YORK, NY - MAY 31: Two-liter bottles of regular and diet soda are seen for sale at a Manhattan store on May 31, 2012 in New York City. New York City Mayor Michael Bloomberg is proposing a ban on sodas and sugary drinks that are more than 16 ounces in an effort to combat obesity. Diet sodas would not be covered by the ban and many grocery stores would be exempt. (Photo by Mario Tama/Getty Images)

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by Associated Press

kvue.com

Posted on March 26, 2013 at 2:42 PM

Americans' consumption of fizzy soft drinks, on the decline since 2005, fell last year to its lowest level since 1996. If it weren't for increasingly popular energy drinks like Monster and Red Bull, the decline would have been worse.
 
That's according to Beverage Digest, an industry newsletter that publishes a similar report every March.
 
The trade journal also found that the pace of decline for carbonated beverages has sped up -- down 1.2 percent last year compared with a 1 percent drop in 2011, and a 0.5 percent drop in 2010. Without energy drinks, volume would have fallen 1.7 percent.
 
A 3 percent soda price hike helped revenue rise 1.8 percent to $77.1 billion.
 
Despite the decline, carbonated soft drinks still make up the biggest category of non-alcoholic beverages.

 

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