AUSTIN -- An Austin tech company has created a new way to gauge voter reaction during live presidential debates.
That techonology by the company RED Method will be hard at work Monday night when President Barack Obama and Governor Mitt Romney face off in Florida.
With RED Method's Vote Velocity, users can submit questions through a website. During the live debate, their answers will be answered through a mobile app as the debate is happening. That information is then aggregated and displayed in graphs.
The company says Vote Velocity's role is different than Twitter and Facebook because it measures sentiment.
"We were looking at the Twitter feed and saw it coming in as discrete points, individual responses, and it's difficult to gather sentiment when they are coming in as quickly as they are. So we thought about it and we said, 'you know we think there is a better way to do this and a better way to approach interaction with individuals and real time feedback with something like a presidential debate,'" Chief Technology Officer Josh Wingstrom said.
During last week's debate the Huffington Post used this technology to receive instant feedback.