AUSTIN -- Austin is now ranked as the 11th largest city in the U.S. according to the U.S. Census Bureau. The city has more than 800,000 people and counting.
Maybe it's the music. Maybe it's the food, or it could be the economy and the booming tech industry in Austin.
"Austin is awesome! It's cool here, and our economy is doing well," said local Beth Weldon.
Weldon moved to Austin in 1999, but she also grew up visiting every summer.
"This used to feel a lot like a small town. Everyone used to just run around in their bathing suits with T-shirts on. It's just so different," Weldon remembered.
She's definitely noticed the newcomers.
"I live in Northwest Austin. I just see so many license plates from different places, and I can tell people are coming from all over recently," Weldon said.
Even on South Congress Thursday afternoon KVUE had trouble finding anyone who actually lives in Austin. Nearly every person KVUE met was visiting from out of town or has plans to move here.
"I'm from the east side of London," said Harry Dewey outside of a food trailer on Congress Ave.
Dewey has visited four times. He plans on moving to Austin at the end of the summer.
"Just in time for ACL hopefully, that will be good," he laughed.
He's not alone. The city reports 115 people are moving to the Austin area every day; 45 into the city limits.
"It's just different. It's alternative. It's kind of my way of life," Dewey said.
The growth is evident no matter which direction you look. New developments are popping up on almost every corner.
Even the historic Broken Spoke saloon on South Lamar will soon be sandwiched between two new apartment complexes.
"Austin has always been, at least a city in Texas, where people wanted to be if they could, and it seems like it still is," Weldon said.
Austin will have a new 737 area code next month to accommodate all the new people in town.
The City of Austin says they also have their comprehensive Imagine Austin plan that will address infrastructure plans, projects over the next 30 years to help with the growth