PORTLAND, Oregon -- A Portland inventor has done what many Oreo fans have been waiting for. He’s created a machine that separates crème from the cookie.
Physicist and copywriter David Neevel says his dislike for the Oreo crème inspired him to create the Oreo Separator Machine (OSM).
“I don’t have a catch phrase for my machine, but I guess if it did have one, it could be like ‘Let’s get that crème out of there’ or ‘This crème is no good. Get it off the cookies,’” said Neevel.
A well-produced, somewhat satirical video was shot in the Mad Dog Garage in Portland, where Neevel said he spent about “0.04 years” building the contraption.
The machine, which is about 50 times the size of a single cookie, combines wood, wiring, aluminum and robotics.
An arm grabs the cookie and places it on a panel that turns it sideways. A small hatchet then cuts through the crème, leaving both pieces of cookie separated. But since there is some crème still left on both sides, a router takes the remaining crème off the cookie.
The video has plenty of sarcasm, with Nevell admitting he had to make a lot of sacrifices for his invention.
“I didn’t get to see my girlfriend or my dog for hours at a time sometimes and I had to try to find a good sandwich in this part of the city,” said Nevell.
The invention is reportedly part of Oreo's "Cookies vs. Creme" campaign. Another inventor's concept is expected to be unveiled later this week.