Honda rolls out car made for women

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by CNN

kvue.com

Posted on November 27, 2012 at 8:57 AM

Updated Tuesday, Nov 27 at 2:59 PM

TOKYO, Japan -- The latest marketing ploy in car-crazed Japan is a car made specifically for women.

The newest version of the Honda Fit is a model named She's. The color is, of course, pink.

According to the carmaker, the windshield cuts 99 percent of UV rays and the plasma cluster A/C system prevents you from getting dry skin and cracked hands.

There are also little tweaks, like pink features on the dashboard and pink stitching in the seats.

The She's model also comes in black, brown and white.


 

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