The second phase of The Domain officially opened for business Friday.
“I went to Charming Charles and a new shop I don’t even know the name of it but it's just now opening up,” said Funmilayo Lopez.
There are a total of 18 new stores and restaurants opening up including Payless Shoes, American Eagle, Maggianos and The Coffee Bean. Shoppers told KVUE the stores are more in line with their budget.
“There is definitely a difference between the high end over in phase 1 to over here,” said Tyler Gray.
“They are really affordable and have really cute and stylish stuff,” said Lopez.
Lopez was one of the first shoppers Friday, and she didn’t go home empty handed.
“I got a really cute purse, a bunch of accessories and I’m going back to another shop and getting a jacket,” she said.
There are also 438 new apartments, bringing the total number of residential units to 828. Serena Pirolli moved in Friday. She was admiring the view from her third story balcony.
“It's kind of a downtown feel without being downtown and you’re not caught in traffic,” said Pirolli. “There are great stores and restaurants. It's convenient. It's like urban living.”
Gray moved from Chicago a few months ago. He likes that everything is so close.
“I actually work five minutes away,” said Gray. “It is real convenient.”
The newest phase of The Domain is pedestrian-friendly. It has a fountain where kids can play. Developers say it is an extension of what was started in 2007 with only 75 upscale retail stores. Since then, The Domain has brought in $4.4 million in sales and almost $2 million in property tax revenue for the city.
Some feel The Domain's success is hurting malls like the Arboretum. Two weeks ago, Express and Body Works moved over to The Domain.
“Before The Domain, I liked to shop the Arboretum, now I just go to The Domain,” said Tais Nato.
Others feel the more stores around the better.
“I like a lot of variety so I'm excited to see what's there, said Jyl Cole.
To celebrate the opening of this new phase, The Domain has planned activity-packed weekends in March and April.
There are plans for a third phase, including a Whole Foods set to open in 2012.