Amid chatter of "Facebook fatigue," the world's biggest social networking company unveiled a new look for News Feed, the flow of status updates, photos and advertisements its users see on the site.
Facebook co-founder and CEO Mark Zuckerberg revealed the new look during Facebook's event at its Menlo Park, Calif., headquarters Thursday.
The new feed focuses on bigger images, multiple feeds, and mobile consistency.
The new design offers less clutter and is very visual. Photos are prominent in the feed and so are photo albums. Even tagging yourself at a location will now appear with a photo of a map of that location.
Articles that are getting shared by more than one of your friends will receive more prominence in the new news feed as well. To the left of the linked article, you'll see images of your friends who are also sharing that article.
One major functionality change to the news feed is that users will choose their feed. In addition to an "all friends" option, users will have other feed options to view using a switcher in the top right of your page. Some of the other choices include: "most recent," "close friends," "music," "photos," "games," and "following."
The "following" feed shows all the posts from pages you follow, in choronological order. (Click here to "like" The KVUE Insider to receive news from KVUE in your news feed.)
Facebook will start rolling out the new news feed Thursday. They say it will start showing up on mobile phones and tablets in next few weeks.
For businesses wondering how this affects the reach of their page, according to Mashable.com's live blog about the news feed announcement, nothing about the Facebook algorithm is changing.
Zuckerberg says he wants the News Feed to become more like a digital newspaper filled with compelling information tailored for each user.
The changes are Facebook's attempt to learn more about its users and keep people coming back so the company can sell more advertising.
Thursday's event comes a month after a Pew study found that many Facebook users take a break from the site for weeks.