CINCINNATI (AP) — Four women who blog about consumer products for young families spent Thursday talking about diapers with Procter & Gamble Co. officials and advisers as the company fights online criticism.
Claims that the new Dry Max version of Pampers, P&G's biggest-selling brand, cause severe rashes have triggered lawsuits and a federal investigation.
The criticisms picked up steam on Facebook and other online social media after national reports this month of the probe.
P&G has diverted 40 to 50 employees to marketing and research on Dry Max full time, extended its Pampers phone line and consulted with more than a dozen outside experts.
P&G says Pampers sales remain strong and it has found no evidence Dry Max are more likely to cause rashes.