MoviePass trying unlimited ticket offer again

Print
Email
|

Associated Press

Posted on August 31, 2011 at 2:02 AM

Updated Wednesday, Aug 31 at 5:05 AM

LOS ANGELES (AP) — Startup discounter MoviePass Inc.'s test run to offer unlimited movie tickets for a fixed monthly fee was aborted in July amid a dust-up with theater chains.

Now, it's back in line with a new plan that it believes will work even without the explicit consent of cinema owners.

MoviePass said Tuesday that it will launch an invitation-only test of its new system next month in partnership with Hollywood Movie Money.

That's a company that provides promotional movie tickets to customers and reimburses theaters when they are redeemed.

The companies insist that such vouchers are regularly used by a wide variety of companies and don't require theaters to know who is paying for them.

Print
Email
|