Victoria's Secret to open store in Cowboys Stadium

Victoria's Secret to open store in Cowboys Stadium

NEW YORK, NY - JULY 31: Models Candice Swanepoel (L) and Bregje Heinen attend Victoria's Secret Angels launch Body by Victoria at Victoria's Secret SoHo on July 31, 2012 in New York City. (Photo by Jamie McCarthy/Getty Images for Victoria's Secret)

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by Associated Press

kvue.com

Posted on September 28, 2012 at 9:19 AM

Updated Thursday, Dec 5 at 12:14 AM

ARLINGTON, Texas (AP) -- How `bout them undies?

Victoria's Secret on Monday will open a store at Cowboys Stadium in Arlington featuring lingerie promoting the NFL's most valuable team. Dallas Cowboys executives will also be on hand for the unveiling of the co-branded women's tees, sweats, hoodies and tank tops.

Victoria's Secret says it's the first time the company has opened a store at a professional sports venue. The limited edition Cowboys Collection items will also be available in Victoria's Secret stores throughout North Texas.

Forbes magazine this month named the Dallas Cowboys the NFL's most valuable team for the sixth consecutive year, worth more than $2 billion.

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