AUSTIN -- Sports lovers, rejoice. South by Southwest organizers say the festival is welcoming a new addition to its programming in 2014 -- SXsports.
"This event will highlight the innovation, creativity, competition and storytelling that draw so many people to the exciting world of sports, through the culture and technology-filtered lens that only SXSW can provide," organizers explained in a press release.
SXsports will open with featured speaker Peter Gruber, the chairman of Mandalay Sports Media, a film producer and part-owner of Major League Baseball’s Los Angeles Dodgers and co-executive chairman of the Golden State Warriors NBA team.
Other confirmed programming for SXsports include: Texas Tech head coach Kliff Kingsbury, USA TODAY writer George Schroeder, and Jeff Beckham and Tribal Sciences’ Mike Vasquez.
Go here for more information on the confirmed speakers.
SXSW organizers say more SXsports programming will be revealed in the coming weeks, with some coming the week of October 14 when the bulk of SXSW conference programming is announced.
SXsports runs March 7 to March 9 and is open to all SXSW Interactive and SXSW Film registrants.