AUSTIN - There's no doubt that South by Southwest is a busy time of the year in Austin and there are a lot of people behind the scenes making it all work.
Someone you might not have thought about included in that process: the delivery truck drivers.
You might typically think of Christmas as the peak time of year for package deliveries but in Austin we have another holiday season known as SXSW.
Downtown Austin is packed with people and all their stuff -- guitars equipment and of course all of those swag bags.
Someone has to deliver it all.
"It's fun, but a challenge," said driver Helga Freiberg.
Freiberg is making stops at hotels, high-rises, and even some pop up venues with temporary addresses.
"It's really stressful because we don't know where to park," Freiberg said.
Navigating through downtown during the festival is no easy task, especially in a large delivery truck.
Fighting traffic and road closures, searching for a spot to park in and yes, even Freiberg's FedEx truck gets parking tickets.
But that's what it takes to get all of the packages where they need to be on time.
"We get all sorts of really weird size boxes," said Steve Farnham, who owns Grams and Papa Experience, a small package shipper for FedEx Ground. "We never really know what's in the packages we just drop them off, pick them up."
Farnham said business triples this week.
"Most of my drivers down here will do 100 to 150 stops today," he said.
It's just the beginning, Farnham expects a high volume of deliveries every day over the next couple of weeks.
"Yesterday I picked up boxes at the FedEx office on 4th and Congress and as I was picking them up, people were bringing them in," Farnham said.
Bringing in boxes of all shapes and sizes for what could be considered the other holiday season in Austin.
Farnham says they even have to bring in extra drivers and trucks for the downtown routes this month.