Riding the stock market with TreeSwing


by TYLER SIESWERDA / KVUE News and photojournalist DATHAN HULL


Posted on May 14, 2013 at 10:22 PM

Updated Tuesday, May 14 at 10:40 PM

AUSTIN -- The stock market set another record Tuesday closing at 15,215, but nearly half of us don't invest. 

Coming soon, a new app that plans to make your cash work for you and KVUE got a sneak peak of it during SXSW.

It's called TreeSwing. A new way to invest in mutual funds even if you don't know a mutual fund from a trust fund.

"We are trying to make investing more accessible to a greater number of people," said Brian Smith, the brains behind TreeSwing which is part of DST, a 40-year-old investment organization.

"Roughly 46 percent of Americans aren't investing currently right now, either in stocks or bonds or mutual funds and we're hoping to change that a little bit," said Smith.

For as little as a dollar you can invest in small marketplace mutual funds while learning. Smith described how it works:

"You get the year to date returns, one, three, five, and ten years. The risk for the category as well as the fee level for that particular fund as well, so their operating expenses. We also show you the top ten holding, so we are trying to give you just the right amount of information to make an informed investment decision on your own. If you like that you simply select that investment and you can start that with $25, $50, or if you choose just a dollar."

"There's a lot of great tools out there for amateurs that want to be hobbyist investors and day traders.  We're not that at all. We're on the opposite end of the spectrum. We're trying to make it really easy and comfortable for people to get started and hopefully make a lifetime of investing," he added.

Creators hope TreeSwing will take the mystery out of investing and get more people into the booming market. It should be up and running before summer.