Hardware over software at SXSW


by TYLER SIESWERDA / KVUE News and photojournalist DOUG NAUGLE and video editor ROBERT MCMURREY


Posted on March 12, 2013 at 10:25 PM

Updated Wednesday, Mar 13 at 12:16 PM

AUSTIN -- The curtain has closed on SXSW Interactive and it has been another successful year. It has also been a year of change -- 2013 was less about software and more about hardware.

From products like 3D printers to those that create gestural interfacing, the future of products were on display at the Austin Convention Center.

"What's interesting there is, I think, the hardware end of things is becoming easier and easier to use.  And that is what we saw with the software, social networking, and blogging tools, is that as they became easier to use for the general public they hit a big growth spurt," said SXSW Interactive Director Hugh Forrest.

One piece of hardware that's been hot around the conference floor is Memoto. The small square personal camera was invented by Martin Kallstrom of Sweden. It's a wearable five-megapixel camera that snaps a photo every 30 seconds. It comes with eight gigabytes of storage, a built-in GPS, and a battery that lasts two days.

"When I'm playing with my kids or I'm working I don't want to spend time with my camera out or my mobile phone. With Memoto I can be present, I can be present in that moment. I can relate to other people in a much more natural way but still remember the moments for years and years afterwards," said Kallstrom, Memoto's CEO.

The photos are downloaded into Memoto's app which then stores, sorts and picks the best ones for you to see.          

There are bound to be ethical and legal questions surrounding Memoto but Kellstrom believes the presence of the camera announces a users intention to photograph.

"It's not a spy camera. It's something that people see and recognize that this is either taking my photos or audio, so they ask about it if they are not comfortable."

Whether you're comfortable or not Memoto is just one in a growing trend of hardware gadgets headed to you.

Link to company website: http://memoto.com