ROUND ROCK, Texas -- As Austin expands, so do neighboring communities. Thousands of people are expected to move to Round Rock in the next year. That's good news for businesses there, hoping to stay ahead of the curve.
Many already know the north east corner of Round Rock well. It's where IKEA sits, HEB opened in October and In and Out Burger celebrated its grand opening just a few weeks ago.
Williamson County is said to be the fastest growing county in America.
"I like it, except for the traffic!" said Georgetown resident Phillip Garrett.
The label is attracting lots of business to Round Rock too.
"It's so convenient," said Round Rock resident Kate Galinat. "We live actually just right down the street, we just love the area."
A lot of people are moving in down the street. Construction is still underway in the Teravista community just east of HEB. Down from Teravista, a new development is in the works on the corner of University and A.W. Grimes. As early as next year, construction could begin on around 1,200 homes there.
"We try to be ahead of the curve as much as we can," said HEB Spokeswoman Leslie Sweet.
HEB opened Round Rock's fifth store in October.
"The four stores that we're operating in the Round Rock area were very busy and could use some relief," Sweet said.
The City estimates there are more than 150,000 people living in the greater Round Rock area and project in 10 years there will be just under 200,000.
"Every bit of growth you could want to see, you can see in Round Rock," Sweet said.
Round Rock is prepping for all that growth. In November voters approved a $123.6 million bond to build new parks, fire stations, a library, and a new police and fire training facility.
"Maybe a little worried about the traffic, but all of the amenities are great," Galinat added.
Traffic aside, if growth is attracting more development they'll take it.
"We love it. We're super happy everything's so convenient, right around the corner now. We don't have to do much driving," Galinat said.
Another reason the north east part of town is so popular is Scott and White Hospital and the Texas State University campus. And a couple of months ago, Bass Pro Shop announced plans to open in the outlet mall.