AUSTIN -- Smartphone cameras seem to get better with every new phone but they still don't have the complete functionality of a high end camera.
Olloclip is a 3-in-1 system that instantly gives your phone wide angle, fisheye, and macro lens.
"It gives you field of view options that you wouldn't normally get. Or you would normally get associated with a regular camera but now we can do it very quickly and efficiently on an iPhone," said company representative Steve Muttram.
We took numerous photos around KVUE which demonstrated the lens’ capability. The macro lens provides 10 times the zoom ability.
Olloclip has even developed it's own case.
"It will give you a tripod mount in horizontal mode, a tripod mount in vertical mode and also a cold shoe that will allow you to mount a directional microphone or maybe a light," said Muttram.
Olloclip costs $70 and is just for iPhones but as the popularity grows the product line may too.