Some people watch the Super Bowl for the game. But there is a very large group of people watching the big game who really don't care who wins. They're not even football fans.
It's a social event as much as a football game, and the biggest draw on the TV is what happens when the whistle is blown and the teams take a break.
Commercials shown during the big game are a "Super Bowl" of their own. Businesses spend millions of dollars for one 30-second spot.
Do you watch the game just for the commercials? Here's an early look at some of the ads you'll see this year.
Coca-Cola Mobile users click here to watch on YouTube.
Toyota Mobile users click here to watch on YouTube
Skechers Mobile users click here to watch on YouTube
Volkswagen Mobile users click here to watch on YouTube
Wheat Thins Mobile users click here to watch on YouTube
Go Daddy Mobile users click here to watch on YouTube
Audi Mobile users click here to watch on YouTube
Audi 2 Mobile users click here to watch on YouTube
Audi 3 Mobile users click here to watch on YouTube
Axe Mobile users click here to watch on YouTube



