SEPTEMBER is National Pediatric Cancer Awareness Month. Pediatric cancer happens completely at random and it doesn’t discriminate. There is no known cause or prevention for most childhood cancers. These little victims fight a nightmare so great their young, innocent minds can’t fully comprehend what is happening.
The gold ribbon represents pediatric cancer awareness. It stands for our children. Do you know that pediatric cancer is the number one cause of death by disease among children, claiming the lives of more children each year than AIDS, asthma, cystic fibrosis and diabetes combined?
- Every three minutes, a child is diagnosed with cancer
- Almost one out of four children diagnosed with cancer will die, and the large majority of those that do survive will live with serious, chronic side effects as a result of the harsh treatments
- In the past 20 years ONLY ONE new cancer drug has been approved that is specific for pediatric cancer, yet, the incidence of invasive pediatric cancers is up 29 percent over the course of those same 20 years.
I know this because a little boy named Ty Louis Campbell stole my heart during his own personal battle with brain cancer. Ty spent half of his five short years fighting this disease. He fought so hard for so long, and in the end he died in the arms of his parents, finally freed from suffering that no child should ever have to endure. He was the “best good boy in the whole wide world.” (Visit www.superty.org to read his incredible story of courage and strength.)
When Ty was first diagnosed in 2010, his mom quickly became frustrated over how little awareness – and charitable merchandise – is available to support childhood cancer research. Therefore, she created a beautiful jewelry line to give people an alternative to silicone awareness bracelets. Simply visit PrettyStore.org.
PRET*TY is a new line of gold accessories that were inspired by Ty and all children battling cancer. It is the perfect gift that gives back because 100% of the net proceeds are redirected to fund innovative pediatric cancer research through the Ty Louis Campbell (TLC) Foundation.
This September, please help raise awareness for childhood cancer, and please consider supporting this foundation in their efforts to find safer, more effective treatment alternatives for children.