AUSTIN - One of the most hyped up parties of SXSW is definitely the MTV Woodie Awards. The event puts a spotlight on some of this year's best up and coming artists, and who you can expect to top the charts in 2017.
With previous Woodie's performers like The Chainsmokers, Travi$ Scott and Ed Sheeran - all of whom have gone on to become megastars in their own genres - this year's show had some pretty big shoes to fill.
Here are the top seven memorable moments from this year's award show and festival.
1. That line, though...
Getting into the Woodie Awards is no easy feat! Music Lovers swarmed the area around the Austin-American Statesman from Riverside and Congress Avenue to Barton Springs Road - with no end in sight.
Luckily, it wasn't raining and the heat was tolerable because the concert was at night. And what better way to reward someone that waited three hours in line, than to give them free food and drinks once they get inside. It's almost like the wait never happened
2. Festival hosts Nessa and Terrence J
While MTV host Nessa might have been solo in 2016 hosting the festival portion of the Woodies, she brought an old friend along this year to be her second command: Terrence J. Both entertainment veterans had the job of keeping a crowd energized and "lit" before Celebrity host Rick Ross took over. Honestly, both had some good jokes. At one point, they even did the crowd a solid by reminding everyone to make sure that they looked sharp because the show was going to be recorded live.
3. Jidenna crowd surfs
The "Classic Man" star just couldn't get enough of the Woodies after his performance in 2016. This year he returned as one of the headliners and performed his new hit "Helicopters": a melodic tune pointing out the issue of police violence.
While he was wrapping up his set, Jidenna pulled a classic rock star move and decided to crowd surf through people, many of who had just stuffed their faces with free barbecue and downed three servings of tequila cocktails.
4. Crowds don't listen
One of the most comical parts of the MTV Woodie Awards Show happened during the commercial break. Over the course of the show, a stage director or producer came out from backstage to give instructions to hundreds of people. Mind you - a lot of those people were also drinking - so I would bet the"follow instructions" part of their brain wasn't working properly. For example, the foam glow stick portion at the start of the show, I'm almost positive, didn't go as planned. But hey, I don't think anyone at home could tell.
5.Rick Ross 2020?
While holding a miniature American flag and commenting on the division of the country, Rick Ross pulled a Kanye - and maybe a little bit of an Oprah too - by telling the crowd he might consider running for president.
So what's in his plan to make America great? Well, Ice Cube's birthday would be a federal holiday, haircuts would be free at the barbershop Friday and everyone would have to buy his new album.
6. Newcomer with the sultry, aged vocals wins big
Khalid, the vocalist behind "Location" won the Woodie to Watch at the award show.
"I don't even know what to say. I'm 19," the R&B singer proclaimed while snatching up his first award. He then proceeded to thank his fans and his mom for "being the reason" he's even performing in the first place.
7. Chainsmokers accept Woodie of the Year award and get deep
The Chainsmokers won the top prize at the show, but instead of the usual thanks to fans and their families, the dynamic duo told a story about a downfall and recovery. It involved a fan of theirs who overdosed on drugs because he thought no one believed in his dreams to become a music producer. Although he's recovered and went to rehab, the Chainsmokers said that it's important to "support each other and your friends" because you never know what kind of demons people are fighting.
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