Who's the most influential celebrity for teens this holiday?



Posted on December 9, 2013 at 8:14 PM

Updated Monday, Dec 9 at 8:14 PM

SAN FRANCISCO -- A new survey asked teens about their holiday habits and who influences them. Almost 4 in 10 (38%) say celebrities do indeed have influence on their holiday wish list.

For the second consecutive year, Taylor Swift was named the star that influences their wish list the most (at 13%).  Swift beat out One Direction (11%), Katy Perry (9%), Selena Gomez (7%), Demi Lovato (6%), Jennifer Lawrence (5%), and Justin Bieber (5%).

The survey also found digital media has replaced the traditional letter to Santa. Young adults ages 12 – 17 say they are more likely to put their wish list online, compared to previous years. While the majority said they will just tell their parents what they want, a little more than one-quarter (26%) said they will take their list online.  Among the top virtual wish list methods are:

  • Email—10%
  • Facebook—10%
  • Twitter—3%
  • Tumblr—2%
  • Their own blog—1%

Seven percent of teens admitted they still write a traditional letter to Santa.

The survey was conducted by Ebates.com, which gives customers cash back options for their online shopping.